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This new snack concept could be a savvy development, combining millennials’ love for healthy, protein-packed food and convenience. And while a dollar or two seems pricey for a hard-boiled egg, young shoppers have iron and glycineproven they’re willing to pay a premium for specialty and on-the-go products. And as Bialla noted, people in the U.S. are consuming more eggs than they have in the past 40 years — about 279 per year.The product also seems versatile. Sonoma could sell Peck Packs at coffee shops, grocery store egg departments or delis and foodservice providers. It would make sense to promote the items as a flavorful, protein-rich snack alongside other options in spaces young buyers, who already prefer to buy ready-made meal or snack options, will find them.The free-range eggs should further appeal to socially-conscious young shoppers.ferrous sulfate or iron bisglycinate After all, millennials place the most value on the origins of food and beverages, and look for mission-based claims such as sustainable farming, fair trade and zero waste, according to a survey reported by Food & Wine.The “Ethics On the Go” survey found that millennials hold their snacks to a higher standard than other consumer groups, noting that while nemagnesium glycinate 750arly all particinew chapter magnesium glycinatepants value responsible food and drink practices, an estimated 64% of consumers younger than 35 say they there aren’t enough “ethical” snacks. Promoting the free-range aspect of Peckish’s product could help catch these consumers’ eyes. Still, it’s unclear how the new product will stack up against consumer calls for more plant-bases foods and snacks. In an editorialmagnesium citrate king soopers written for Food Dive, Morten Ernst, a second-generation “egg man” and longtime industry ambassador, recognizes recent research finding 40% of millennials are embracing meat alternatives and a more plant-centric way of eating could hurt the egg market. And while egg replacements have existed for some time, consumers have found them lacking, he said.That’s changing, however, thanks to the likes of companies such as JUST, which spent nearly five years developing a plant-based egg alternative using mung bean as the base ingredient. The food industry is likely to see more companies and products disrupting the meat, dairy and egg sectors, which could impact the appeal of RTE hard-boiled eggs.