Sabra spices up its hummus with barbecue jackfruit variety
Jackfruit has occupied a popular space in niche markets for the past few years and is edging closer to mainstream acceptance. It is the largest tree-borne fruit in the world, and each one can grow to more than 80
pounds on trees native to South and East Asia. When ripe, jackfruit tastes very fruity, but when it’s not ripe, the pale and fibrous flesh can be used as a convincing meat substitute. Last year, Pinterest saw a 420% rise in jackfruit interest among users, reflecting growing consumer demand for meat substitutes that deliver a similar texture and flavor to the real thing. For a well-known producer mag
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lsas like Sabra — which claims to control 60% of the U.S. hummus market — to incorporate jackfruit into a limited-ediseeking health magnesium malate chewabletion product may mean that jackfruit is finally entering the mainstream food market. But since the new hummus variety is only being made available for a few months, the company isn’t taking a huge risk if consumers find the ingredient mix a little too strange for their liking.The company, a 50/50 joint venture between PepsiCo and Israel’s Strauss Group, has seen sales rebound after a November 2016 recall of hummus and spreads for possible listeria contamination. Yet even a market leader can’t take anything for granted in an increasingly competitive marketplace. If its new jackfruit hummus performs well, this could signal that consumers are ready for more adventurous flavors from the ccalcium citrate usp verifiedategory and could point to a new path to growth. Jackfruit is likely to crop up in more products in the near future as its profile incrferrous fumarate and folic acid tablets side effectseases and consumers become more iron gluconate near meaware of its versatility. It offers a significant amount of vitamins, minerals and fiber, has no cholesterol and almost no fat. And, if Sabra sees sales growth with its hummus variety containing jackfruit, there could be more large food companies incorporating it into their products
as well.
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