3 ways natural ingredients clean up food labels
As consumer rejection of artificial ingredients becomes more widmagnesium glycinate migraineespread, food and beverage manufacturers are searching for efficient, inexpen
sive ways to clean udifference between ferrous sulfate and ferrous gluconatep their labels. But making the switch is easier said than done, especially since manufactureis ferric phosphate safe for catsrs don’t want to compromise on the
taste, appearance and mouthfeel of a brand’s original product. This challenge is compounded by the fact that many shoppers who demand clean labels don’t have a good understanding of what that entails. “The majority of American consumers have not heard of ‘clean label’ and do not know what it means. Consumers just want their foods to do no harm,” Kantha Shelke, principal at food science and research firm Corvus Blue LLC, told Food Dive
in an email. Still, Shelke said that that the clean label movement is pushing producers toward ingredients, formulations and front-of-pack label claims that appeal to three is ferrous fumarate iron goodconsumer expectations: products that are free from food additives and synthetics, ingredients llevonorgestrel ethinyl estradiol ferrous fumarate protecisted with recognizable names and no chemical implications, and products that are minimally processed. But which synthetic offenders are the first to go, and what are their natural replacements? Brooke Bright, senior data manager at Label Insight, told Food Dive that the answer is largely category dependent, as some ingredients may have more of an artificial stigma in certain applications than others. But there are some ingredients that are top of mind for consumers across categories, pushing manufacturers to find natural substitutes that will satisfy consum
er expectations.
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