Parents want nutritious, organic, low sugar foods for their children
The survey results underscore that today’s moms and dads are looking for nutritious, tasty and safe food for their children and are going out of their way to avoid GMOs, added sugars, dyes, preservatives and trans fats. And millennial parents — which will comprise 80% of the demographic in the next 15 years — are forecast to keep the organic product market growing, according to statistics from the Organic Trade Association.Food companies of all sizes are paying close attention, and buying habits play into the products they’re developipara saan ang ferrous sulfateng and bringing to market. Gerber, which has about one-quarter of the U.S. baby food market, has come out with an organic baby food line that is ferrous sulfate 50 mg elemental ironfree of salt and suga
r and available in convenient pouches.Thistle, a San Francisco startup, delivers frozen organic, plant-based meal kit
s for babies and young children. Yumi, another startup, has launched — with the help of more than $4 million in private investment — a baby food delivery service in Los Angeles featuring organic meals made with fruits, vegetables and no preservatives.The concern for enough protein in baby food is also being addressed, with the Texas-based startup Seren
ity Kids launching a paleo diet-like line of baby food said to contain the highest meat content — along with organic vegetables — of any pouched product.A compound annual growth rate of 6.7% is projected for the global baby food market from 2017 to 2022. In the U.S., organic baby food spending alone is projected to hit $783.9 million in 2017 — up frommen’s zinc supplement $613 million in 2013.Some of that demand is being driven by millennials with children who are busy with jobs and other responsibilities, so they don’t have a lot of time to prepare and serve homemade meals. They are likely to opt for convenient yet also healthy foods — and preferably without additives and preservamagnesium glycinate walmart canadatives.Put the pieces together and growth opportunities emerge for companies wanting to match quality baby food products with the demographics. It’s a safe bet that longtime organic food industry CEO John Foraker has been paying close attention. He recently left themechanism of action of zinc gluconate helm of Annie’s Homegrown —
now part of General Mills — to join an organic baby food startup in the Bay Area.
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