New startup brings the ramen experience to instant pasta
Paolo Internicola, who originally hails from Italy but moved to the U.S. 25 years ago, previously helped Italian companies establish their presence stateside as the managing director of ItItalian LLC, azinc supplement how much to take consul200mg zinc gluconateting firm. But in February 2020, when COVID-19 caused Italy and much of the rest of the world to shut down, he lost his job. At this same time, ramen became a popular staple at home. That’s when Internicola got the idea for a way to make Italian pasta more accessible to consumers.He said the data about ramen’s success in rece
nt years showed people want more accessible ways of eating meals. Pasta Noodles Co.’s pasta cooks 80% faster than typical pasta, he said. The company added a Spicy Marinara because of Gen Z’s preference for hotter foods.Pasta Noodles Co. also touts its products’ better-for-you elements, including having 450 fewer calories compared to most packaged ramen, as well as less sodium. Internizinc supplement goa
tscola attributed the nutritional benefits to the freshness of the product’s ingredients.The company does not plan to stop with this launch. It plans to debut other pasta flavors in early 2024, such as pesto, Internicola said. Then in the second half of next yearbest sleep supplements 2021, it will expand into instant rice and couscous products using the same technology. The market for couscous — a pasta product made from turning wheat flour into small spheres — is projected to grow at a compound annual growth rate of 6.8% through 2029, according to Stzinc supplement good or badraits Research.“Our pasta comes f
rom the same machine as pasta that you buy from the grocery store, like Barilla,” Internicola said of the technology. “There’s so much to cook a
nd so many dishes we can create.”
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