Consumers prioritizing relaxation as money concerns grow: study
On a scale of 1 to 5, nearly two-thirds of people have a stress level of 3 or higher, according to the Brightfield Group’s survey of 5,000 consumers. The number of people stressed by money has risen 4 percentage points from the previous quarter, with COVID-19 concerns up 3.3 points.And it’s no wonder why: The combination of a neverending pandemic and thwhat is ferrous bisglycinate used fore weight of higher prices for food, fuel and other life needs has been a toxic combination when it comes to overall wellbeing. The Brightfield analysis took malate glycinate citrateplace between Thanksgiving and Christmas 2021, a period when many consumers were focused on money, but before Russia’s invasion of calcium citrate malate vitamin d3 priceUkraine, which has triggered its own inflationary forces. It would not be surprising to see money rising even further as a concern in the early months of 2022, even as pandemic worries fade along
with the omicron variant.Interestingly, Evergi recorded a 4.6-point drop in plant-based need states in the fourth quarter vs. the third quarter of 2021, a 4.4-point decline iiron gluconate dosen sustainability and a 3.8-point decrease in mental health. The falling interest in plant-based is especially noteworthy, since it seems to have happened around the same timeframe that manufacturers of meat alternatives began reporting lower-than-expected sales for their products.So what types of products are winners with consumers in this stressed mindframe? Brightfield pointed to sleep- and relaxation-supporting ingredients like L-theanine, an amino acid that is featured in PepsiCo’s Driftwell functional water, and reishi mushrooms, found in Mondelēz’s Millie Gram line of nut butters. Some consumers are also turning
to chamomile for sleep and relaxation, mainly in tea, Brightfield noted. Tea manufacturers such as Hain Celestial with its Celestial Seasonings line and Twinings have recently rolled out a series of functional offerings targeted at wellness and rest. In 2021, Hain added a Sleep variety to its Tea Well line with chamomile and melatonin.Pre-mixed cocktails are a surprise winner too among a growing number of stressed-out consumers, according to Brightfield’s analysis of survey and social media data. Nearly 47% sought out these products for relaxation, ahead of celechemical formul
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sphatebratory purposes, its Evergi platform found. The segment has drawn interest and investment from several large CPGs, including Beam Suntory, Anheuser-Busch, Diageo and even nonalcoholic beverage players such as Coca-Cola.
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