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Ripple’s new promotional pitch comes at a time whhow much zinc supplement per dayen the definition of “milk” is a hot topic of conversation — and legislation.In January, the “Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act” bill, known as the DAIRY PRIDE act, was proposed in the Senate to push the Food and Drug Administration to enforce the definition of milk — excluding nut or plant-based milk alternatives.The bill contends that imitation dairywhat is ferrous gluconate 324 mg used for products often do not provzinc chelate 250mgide the same nutrition content as real milk, cheese and yogurt derived from dairy cows.The DAIRY PRIDE act was proposed in part because milk has seen declining sales of late. A recent study by Mintel showed that U.S. non-dairy milk sales grew 9% in 2015, while dairy milk sales declined 7% over the same period.The U.S. Department of Agriculture offered dairy producers approximately $11.2 million in financial assistance to help deal with the industry’s current challenges, including an incliposomal.ironrease in alternative milks taking away market share.Ripple’s game could be a way to fire back at the Dairy Pride Act, but it’s probably more an attempt to draw consumers away from popular almondchelated zinc neolife and cashew milk categories to its own pea-based products. Still, it’s taste that attracts consumers more than anything, and until the alt-milk products like Ripple can deliver what people are used to in their milk products, it’s going to be hard to lure too much market share away.