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CBD-infused beverages are a rapidly growing segment of the functional beverage market with Canopy Growth and Veryvell, a brand created through a joint venture between Molson Coors and Hexo, rolling out products that promise stress relief, calm and relaxation.    Recess’ original sparkling beverage line highlighted ingredients such as CBD and adaptogens, or herbs that may help the body deal with stress. Adaptogens also are found in some kombuchas and almond milks. Recess Mood seeks to increase the functionality with magnesium L-threonate, an easily absorbed form of magnesium that may help with depression and memory loss. According to the company, Recess Mood’s combination of magnesium L-threonate and adaptogens “creates morecalcium citrate 500-600 mg feel-good neurotransmitters,” including serotonin and dopamine. Otheferric pyrophosphate uspr forms of magnesium may be less expperbedaan zinc gluconate dan zinc picolinateensive and help relieve symptoms of stress and anxiety, but Recess claims they are less effective than magnesium L-threonate. Consumers have been looking for stress-relieving products for years, but demand hasmagnesium citrate amazon liquid accelerated during the pandemic. According to the American Psychological Association’s Stress in America poll, 35% of Americans said they are sleeping less than they wanted to since COVID19 started. Relaxation functional beverages were part of a $2.97 billion market last year in the U.S., according to data from Euromonitor International cited by CNBC. The same report forecasts 5% growth in the segment during 2021.Right now, magnesium L-threonate is mainly found in capsules, but Recess Mood may help demonstrate to other CPG brands how to use the ingredient in beverages or other products. Recess Mood isn’t the only option available to help consumers relax. Perhaps its most direct competitor is Driftwell, an enhanced water brand introduced by PepsiCo last year. The beverage, positioned as a sleep aid, contains 200 grams of L-theanine, an amino acid found in tea and some herbal mushrooms, and 10% of the daily value of magnesium.  Startups such as Tranquini and Just Chill also are offering sparkling beverages with relaxation functionality through L-theanine from adaptogens including green tea, chamomile, lavender and lemon balm. As the lack of regulation around CBD invites concerns among some consumers about using beverages feaother names for ferrous fumarateturing the ingredient for relaxation and stress relief, alternatives such as magnesium L-threonate could be easier for them to digest. In addition, beverage manufacturers, many of whom are waiting for regulatory hurdles to be lifted before introducing their own CBD drinks, may find offerings like Recess Mood are near-term solutions for helping consumers relax.