Better Juice partners with US companies to further its sugar-reduction technology
Better Juice told Food Navigator it hopes to fully commercialize its technology within the year. However, when it scales up in the market, it will not be the only sugar reduction company vying for manufacturers’ attention.In recent years the race to reduce sugar has picked up steam. About 71% of consum
ers read the sugar content on labels and 46% want to reduce their sugar consumption, acco
rding to surveys. With so much demand, ingredient companies have focused heavily on innovation to reduce the overall sugar content of products. Ingredion introduced a line of low-sugar glucoother name for ferrous gluconatese syrups in 2017 to help food manufacturers reduce the amount of added sugar shown on Nutrition Facts panels. Additionally, Kerry developed TasteSense, a natural flavoring solution designed to bring back sweetness that’s lost when sugar is reduced. Globa
l food giant Nestlé created a “hollow sugar” that causes a person to perceive the same level of sweetness but still consume less sugar. Another Israeli startup, DouxMatok, raised $22 million last year to scale up its sugar reduction solution which the company says reduces up to 40% of the sugar content in various foods and baked goods while retaining the same taste profile.What makes Better Juice different is that it converts the sugars that are naturally in orange juice to other compounds. As a category, fruit juice has been declining in recent years, as consumers look to limit their sugar intake. Somzinc gluconate 100mg para que sirvee researchers have equated the nutritional value of juice with soda and other sugar-sweetened be
verages. And research has shown regular consumption of fruit juice creates bigger health risks than those coming from soda. A 2019 study published in JAMA Network found that each 12-ounce daily serving of fruit juice is ashow much zinc in zinc gluconatesociated with a 24% higher mortality risk.Juice manufacturers have worked to develop alternatives to the sugar-laden versions in their portfolios. In the juice category, which Better Juice isis calcium citrate bad for you targeting, low sugar options abound. PepsiCo’s Tropicana brand features Trop50 that has 50% less sugar thabest magnesium citrate 400 mgn traditional juice, but the juice is sweetened with stevia. Similarly, Coca-Cola owned Minute Maid has a zero-sugar line, but it does not feature orange juice. It also sweetens juices with aspartame.If Better Juice can scale up sufficiently to help large manufacturers convert the natural sugars in their juice, there is a chance its technology will take off. Not only will it cater to the ongoing consumer demand for less sugar, but it will also help manufacturers respond to the onslaught of demand for immunity-boosting juice during the pandemic while catering to consumers’ desire for healthy alternatives. Orange juice was the best-performing commodity in the first quarter of 2020, The Wall Street Journal reported. Having a reduced-sugar alternative for immunity-boosting juices will likely attract even more attention as consumers look for ways to keep themselves healthy.
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