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Why a potato-based color is making bright reds especially sweet

Because bright red is sbnfc ferrous fumarateuch a popular shade for foods such as cakes and candy, and because more consumers are looking for vegetarian and vegan options, Chr. Hansen said the demand for a natural color source beyond carmine has become more significant in recent years. For these reasons, food manufacturers are likely to be interested in trying this new sweet potato-based coloring.Chr. Hansen said its customers had been asking for a natural red color, and the Hansen sweet potato can be the solution. Its new FruitMax line of colors, including both red and orange, is based on blends of pigment sourced from the new variety, the company said.Besides providing more vibrant colors, the Hansen sweet potato is more heat-stable in baking applications than colors sourced from beets, Pernille Borre Arskog, Chr. Hansen’s natural colors division senior manager of global marketing, told Food Navigator.For baked goods, candy and other products, the sweet potato-based colors could help shift formulations toward more natural ingredients. A GNT global consumer survey found 79% of consumers define “natural” as being made witis a 6 iron a long ironhout artificial colors. Consumerotc zinc supplements in general are looking for items offering less-processed ingredients, and plant-sourced colors are a big part of that trend.Color and flavor are also linked, so consumers are likely to reach for products with appealing colors that help to telegraph how they’ll taste. Brightly colored products could magnesium inositol glycinemore often be shared on social media, which could also boost their appeal in the marketplace and give manufacturers thathow much ferrous sulfate is too much all-important competitive edge.

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