Kellogg rolls out MorningStar Farms vegan Cheezeburger
Converting its entire vegetarian portfolio to vegan is a major shift for MorningStar Farms — and one that Kellogg said will reduce the company’s use of330 mg magnesium citrate more than 300 million egg whites each year. Besides grocery stores, the change
will affect products available at more than 25,000 restaurants and eating establishments at K-12 schools, colleges and universities, and hospitals, Kellogg said.The shift won’t happen all at once, although Kellogg noted about half of the MorningStar Farms portfolio had already been transitioned and would increase to about 65% by the end of this year. By 2021, all products — including the Spicy Black Bean Burger and Breakfast Sausage Patties — will be completely plant-based, the company said.Some MorningStairon tablets ferrous fumarate 305mgr Farms chicken a500mg magnesium glycinate for anxietylternatives — Morningstar Buffalo Wings, Chik’n Nuggets and Buffalo Chik Patties — made the shift last year in the U.K. They had previously contained egg whites and milk fat.Kellogg believes this move is in the best interest of the company and its bottom line, since a significant number
of consumers are looking toward vegan and plant-ferrous fumarate nauseabased options. Acc
ording to research from Nielsen, 39% of U.S. consumers were actively seeking to add more plant-based foods to their diets in 2017, and a 2015 study from the Johns Hopkins Center for a Livable Future shoferric gluconate iron infusionwed 60% are limiting at least one type of meat in their diets
due to cost or health concerns.Reducing the use of more than 300 million egg whites each year will also yield financial benefits since the price and supply of eggs have been fluctuating in recent years. Cash said in the release that the formulation change will help the company reduce water waste, land use and carbon emissions that accompany egg production — bringing important sustainability points along with it. A company’s commitment to sustainability can sway product purchases for about 45% of consumers, according to Nielsen, so this commitment could attract more people to their products.
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