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Trick or Treat: Whole Foods campaigns for 6 better-for-you versions of childhood goodies
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Unilever tries to scoop Halo Top's popularity with new probiotic ice cream
Ever since Halo Top disrupted the market, the better-for-you ice cream segment has started to get crowded. Unilever found Halo Top’s success to be such an upset that they have already reformulated two of their classic brands…
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Time to ban dihydrogen monoxide? Consumers take clean label to extremes
The food industry is increasingly having to grapple with consumer complaints about chemicals even when some people don’t know what they are — like dihydrogen monoxide — or how to pronounce them. The InsightsNow research…
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Startups are using tomatoes, eggplant and carrots to improve fake fish
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Kerry's consumer preference simulator aims for product sweet spot
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New dairy-free ice cream is made with persimmon
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How a veteran insect supplier makes cricket products sing
After centuries of being viewed as a pest in the U.S., growing consumer demand for sustainable protein has given the humble cricket a chance to sing.From insect-enriched bread, cookies and crackers to seasoned and whole…
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Clean labels are more important than brand, study finds
Transparency and “free from” have become indispensable qualities in the food business. In order to keep up with competition and consumer needs, Big Food companies are being forced to display their inner workings to the public. Manufacturers…
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Leftovers: Treats sure to be a Halloween smash, creepy crisps
Sorry, kids. Smashmallow has made a fun-sized premium treat that parents are sure totc ferrous gluconateo steal from the Halloween haul.The premium snackable marshmallow brand is marketing a Halloween variety pack that has small packages…
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Reading between the 'clean label' lines
Food safety has come a long way since the onset of the millennium. We’ve witnessed a shift in consumer appetite toward healthier, fresher products and ingredients. This includes food safety and wellness initiatives like non-GMO,…