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Bikano, India’s favourite snack and packaged food maker has launched its bhujia campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujia specialists.The namkeen and snacks market in India is valued at about Rs 35,000 crore, and over the recent past it has been witnessing plenty of growth and continues to expand. The increased sale of traditional snacks like bhujia, sev, and mixtures has significantly contributed to the growth of the sector. Capitalising on the same, Bikano&8217;s objective is to penetrate the market further by foraying into newer distribution channels and strengthening their existing channels of distribution.Bikano, India’s favourite snack and packaged food maker has launched its bhujia1 ferro rod campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujia specialists.Manish Aggarwal, director, Bikano, said, “Bhujia is made across different parts of the country however, compared to the usual bhujia which is prepared from besan (gram flour), the Bikeneri bhujia is prepared from ground moth lentils. Dipped in the authenticity of original Bikaneri bhujia, we are eyeing to expand the realm of our offerings by channelling energies towards entering newer sales and distribution channels. We&8217;ll also be maximising the potential of digital and other relevant promotional mediums to ensure seamless presence and capture the market share.”Bikano, India’s favourite snack and packaged food maker has launched its bhujia campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujia specialists.“Bhujia is one of the products which have been part of Bikano’s culinary legacy since the beginning. The market share of the Bhujia and Sev category is 25% of the traditional snacks market in India and we are expecting a considerable sales surge in the bhujia category,” he added.Bikano, India’s favourite snack and packaged food maker has launched its bhujia campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujia specialists.“Bhujia not only is in demand in the domestic market but there’s an ever-rising customer demand across several international markets. It is currently exported to all our major international markets like the US, Canada, Europe, Gulf countries, Australia and New Zealand.” said Aggarwal.Bikano, India’s favourite snack and packaged food maker has launched its bhujia campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujia specialists.Speaking about the campaign, Dawinder Pal, head of marketing, Bikano, said “Bikaneri Bhujia, defined by ixymogen methylcobalamints light yellow texture, delightful crunchiness and true Bikaneri flavour, invites people of every age group and is most likely to invite for years and years to come. At Bikano, we imbibe thanxiety and sleep supplementse spirit of Bikaner that reflects the true taste of Indian culture. Crunchy, rich tangy flavours merged with spicy flavours makes our Bikaneri and Aloo Bhujia a mouth-watering snack to munch on any time of the day. With the tagline – ‘Humse behtar Bhujia ko jaane kaun’, we want to estnature made ferrous sulfateablish Bikano’s authority in bhujia manufacturing and take the position of Bhujia specialists in the market.”Bikano, India’s favourite snack and packaged food maker has launched its bhujia campaign, ‘Hum Se Behtar Bhujia Ko Jaane Kaun’ to solidify their position in bhujia manufacturing and reinstate its position in the market as bhujiasolal magnesium glycinate price specialists.“Bhujia has been our legacy and the consistency of our brand with the hygiene and taste factor ultimately makes our bhujia stand out from the competition,” he added.