mineral-nutrition.com

Campbell’s C-Fresh division needs a boost, and pea-based protein milk may just do the trick.The division played an integral role in tamazon sleep supplementshe company’s efforts to make better-for-you products a larger part of its produclevothyroxine and ferrous gluconate interactionst selection, but it has struggled. Cmagnesium glycinate-mag oxide-Fresh saw Q2 sales decline because of “weather-reldyna ferrous fumarateated issues in carrots” and a Bolthouse Farms Protein Plus recall in June 2016.Bolthouse Farms’ move into the dairy section marks how much citrate is in calcium citratea first for the division. The line already has a strong presence in the deli and produce departments, where they sell Protein Plus beverages. The introduction of a pea-protein milk could be a game changer for the brand, and is well timed, as demand for plant-based milk is only increasing.In order to thrive in this new segment, Bolthouse will need to outpace Ripple Foods, which has raised over $30 million in private equity funding solely based on the strength of its pea-based milks. The Campbell brand’s protein levels could give it a leg up as consumer interest in nutritional value-adds grows. It will be interesting to see if high protein and calcium counts will be enough to differentiate Bolthouse’s line from more established plant-based dairy alternatives. The brand may need to develop a marketing campaign that demonstrates the quality and benefits of its products in order to stand out in the crowded segment. Ripple developed a retro-style 8-bit game meant to convince consumers that its pea-based milks are superior to all other nut-based, plant-based and dairy-based milk products. Whether or not this campaign contributed to Ripple’s high status in the plant-based market is unclear, but it may be savvy strategy for Bolthouse to tout its extra two grams of protein in order to draw in nutritionally-conscious consumers.