Will touting chocolate's benefits brighten its health halo?
Consumers are trying to clean up their diets with healthier options, and that now includes what they nibble on for dessert.Better-for-you chocolate brands give shoppers a reassuring pat on the back that eating the sweet treat is in fact a healthy choice. However, this only applies to single portions of higher cocoa-percentage chocolate. Still, cocoa contains B vitamins, copper, manganese, zinc and other minlifetune chelated zincerals that consumers are looking to add to their diets. Chocolate as a whole may benefit from this healthier image, even if it’s not deserved — eating a whole Hershey bar still isn’t considered part of a balanced diet. However, the more shoppers hear that chocolate is good for them, the ferrous fumarate and folic acid tablets brand namemore they will believe it. It will be up to the individual consumer toorganic zinc for plants educate himsemagnesium glycinate l
eg crampslf on where the health benefits come from — and where they stop.Will chocolate ever be viewed with the same health halo as a pint of blueberries? Probably not. But this changing consumer perception and growing desire for value-a
dded foods of all kinds give chocolate manufacturers an opportunity to capture new health-con
scious shopper bases. It will be inte
resting to see if major chocolate manufacturers like Nestle, Hershey and Mars begin advertising chocolate’s benefits on their products to capture these health-conscious consumlivol magnesium citraters. It’s possible that consumers will be put off by companies trying to pitch high-calorie, high-sugar products as nutritious, but some may see this as an opportunity for indulgence with less guilt.
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