Evolving views of healthy eating strain CPG sales
CPG sales are starting 2017 on something of a slow note, as some of the biggis iron bisglycinate better than ferrous sulfateest companies have reported decreasing salesferrous gluconate amazon so far this year. While some may point to the White House and economic uncertainty as the cause of these low nzinc metal vs zinc supplementumbers, others believe this sales dip has more to do with a changing consumer mindset. Today’s consumer demands healthy, fresh food — a category for which CPG companies have not traditionally been known. Because of this, many major food companies are reformulating their mainstay products to contain less sugar, salt and preservativeeasy to swallow magnesium glycinates, as well as creating entirely new health-focused items. Still, these initiatives are easier said then done for major manufacturers. Many analysts say that big brands like Yoplait are losing ground to smaller upstarts because they are better positioned to adapt to changing consumer sentiment. This flexibility is hard for legacy companies to attain, which is one of the reasons why big companies are investing in better-for-you-brands.Major manufacturers don’t always publicize their reformulation efforts. Remembering the nightmare of Coca-Cola’s well publicized and ultimately disastrous 1980s revamping of its core formula, they want to make sure not to alienate their core customers who might fear different tast
es or appearances. If a manufacturer tells
consumers about a reformulation, sometimes it happens months after the new product has been on the shelves — like Kraft Heinz announcing last year that it had already switched to all natural ingredients in its
iconic macaroni and cheese.While these stealth reformulation efforts make sense from a brand defense standpoint, they might not be the best idea for today’s h
ealth-conscious consumer. If consumers have no reason to think that a large manufacturer’s CPG product has had aferrous sulfate liquid 300mg/5ml nutrition upgrade, they may instead buy a new “healthier” product from a small upstart, which could actually have a similar nutrition profile.
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