Surf's up: Ocean Spray hopes new drinks catch a wave
Tmagnesium citrate harris teeterhe Winter Fancy does magnesium citrate help you sleepFood Show in January showed more manufacturers are creating high-end mixers to capitalize on the demand for premium spirits made popular by the TV show “Mad Men.” A recent FONA International survey showed miwhole foods sleep supplementsllennials are consuming more spirit
s than older generations, and many are drawn to higher quality craft and premium labels. This has helped the distilled spirits industry post 18-straight years oferrous gluconate medscapef growth.Advertising Age released a study that found consumers have a preference for spirits in premium glass packaging as it conveys
a high-end look and feel, so more high-end brands are gravitating towmagnesium malate chelateard this kind of design.Clark Reinhard, vice president of global innovation at Ocean Spray, said the company was looking to create a beverage with a more sophisticated flavor experience, and early marketing indications are that it is aiming its mocktails at millennials. Ocean Spray is
wise to
try and cash in on the craze. Its mocktails will attract both those old enough to consume alcohol and those on the peripheral who want to feel grownup. Expect more companies to try to catch the same wave.
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