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General Mills leans into cereal as a snack with new twists on old favorites

General Mills is introducing new cereal options for six of its popular brands to cater to consumers who are enjoying cereal more as a snack food. In a statement, the company said the new items feature “fan-favorite flavors with a twist,” and will be available on shelves in January. The new snackable cereal options include:As consumers’ perception of cereal changes and better-for-you breakfast alternatives grow in popularity, the category is viewedmultivitamin ferrous fumarate folic acid by many industry analysts to be in a period of long-term decline.Refreshing its portfolio with fresh versions of some of its biggest household name brands with cereals gives General Mills a potential growth area in the snacking category with tried and true brands. In a 2017 Mintel study, 43% of U.S. consumers said they eat cereal as a snack regularly. The company previously tapped this desire in 2017, when it sold a version of Lucky Charms that only contained marshmallows forferrous bisglycinate in pregnancy a limited time.magnesium glycinate cured my anxietyWK Kellogg Co, the new cereal business resulting from the split of Kmagnesium glycinate vitamin dellogg, is also leaning into its recognizable brands to achieve growth. rx ferrous sulfateIn an interview with Food Dive in October, CEO Gary Pilnick said the company will anchor its portfolio around its biggest cereals like Foot Loops and Frosted Flakes, while also creating new products and charting a path forward “beyond cereal.”

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