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Mondelēz’s SnackFutures was founded at the end of 2018 to help the company strengthen its already dominant position in snacking by investing in promising young brands and technologies. A key part of the business also was launching its own brands that it could one-day debut more widemagnesium malate now 1000mgly in the marketplace.Desiree Battaglia, a Mondelēz spokesperson, said the so-called “invent” part of SnackFutures had two goals: understanding what it’s like to be a startup, and getting closer to the consumer. “The brands themselves [that we created], while interesting, just didn’t, in the end, have as much value as investing in those that were more established, hence the shift to” corporate venture capital, Battaglia said.Last month, Richie Gray, a Mondelēz vice president who was appointed to head SnackFutures in April, said the unit is planning to accelerate investments in snacking start-ups as the CPG giant looks to them to contribute a bigger portion of Oreo and Ritz manufacturer’s future growtferric gluconate j codeh. Despite being around for nearly five years, the Mondelēz entity has made only seven investments.In the past, SnackFutures has invested in companies such as Torr FoodTech, which developed a way to use mechanical pressure and ultrasonic energy to replace sugar and other binders in snacks like those made by Dirt Kitchen.It also has invested in Celleste Bmagnesium glycinate sleep aidio, a maker of lab-grown cocoa; premium chocolate and snack creator Hu and Eastern Standard Provisions, a seller of direct-to-consumer hand-twisted soft pretzels with all-natural ingredients. Mondelez purchased Hu in 2021, the only company SnackFutures investment that its parent has acquired.Many of theiron 2 phosphate tetrahydrate learnings derived from the pilot projects informed what is now the SnackFutures’ CoLab, a Mondelēz startup engagement program for early-stage snack brands, according to the compmagnesium glycinate tablets ciplaany. This week marks the “graduation” of the third class of brands that went through the three-month program.