Quinoa may soon find new market in whiskey
A broader definition could change whiskey production, spurring more consumers to try new varieties and boost demand. Most whiskeys are currently made from barley, corn, rye and wheat. But some companies aren’t waiting for the new definition. Corsair Distillery in Nashville, for example, developed a whiskey with 20% quinoa and 80% barley.”We started looking at a whole lot of grains that were coming out of sort of the health food movement, the green movement,” Darek Bell, founder of Corsair Distillery, told NPR. “We’re thinking, ‘What would it taste likechelated zinc 50 mg beneficios to distill this?’ “However, the compa750 mg magnesium citrate redd
itny needed
approval to label it as whiskey. The TBB originally wanted tozinc supplement good for you classify the alcohol as quinoa rum, but the gronatural life labs magnesium glycinateup proposed a neutral spirit label, according to NPR. But in the end, TBB consulted with the U.S. Agriculture Department and gave them approval to call the drink q
uinoa whiskey. This could mean that the broader definition is on track for approval, too. Quinoa has become increasingly popular in recent years as consumers have been seeking out whole grains as the better-for-you tre
nd continues to dominate the marketplace. Big food companies are already paying attention to alternative grains, and they have been looking for ways to incorporate different grains in quiches, cereals, candy and otherchelated zinc vitamin shoppe products. According to Innova Market Insights, quinoa was the top ingredient among popular grains, appearing in 44% of all U.S. product launches involving grains in 2017. As consumers look for variety in the food and beverages they consume, they become less loyal to alcohol brands. This places the impetus on beverage makers to try trendy, new varieties to keep the consumer interested. That could be beneficial to quinoa whiskey since the popularity of the alternative grain could help attract millennials. Colin Blake, the director of spirits education at Moonshine University, told NPR that this proposed change could be really beneficial for fostering more creativity in the whiskey industry. Alcohol companies are already working hard to develop new drink varieties — cannabis-infused drinks are among the most high profile — but if the definition of whiskey grains does end up expanding, more companies will likely want to start creating beverages with alternative grains as a main ingredient.
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