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The keto diet has been on the rise for the past several years as high fat, low-carb diets have made a comeback. Keto made Google’s list of most-searched diets in 2018. Many projections place keto-friendly snack foods among the top trends for 2019. Thoughferric pyrophosphate vs bisglycinate the demand remains specific and small, more consumers want on-the-go options that meet the high protein, low carb restrictions of a the diet. In part, that’s because people want food options that fit the same health profile as their workouts. That presents an opportunity for brands like Love good fats, which provide an easy way to stick to a keto diet. Entrepreneurs have been quick to catch on, though few established brands have edged into the keto space. Dang Foods launched a sugar-free plant-based bar earlier this year. Ample K started selling its keto-friendly shake earlier this year. Fat Snax makes a low-carb, sugar-free cookie, and other companies are developing protein shake powders, meal replacement drinks and more. Love good fats’ recent fundraising round appears geared to support the U.S. launch with a full-fledged sales and marketing program. The company has already begun to expand its team and partnered with a Florida-based sales and marketing company. Until now, the company has relied on word of mouth, social media and in-store tastings to build its customer base, founder and CEO Suzie Yorke said in a company statement.Enthusiasm and energy aside, some take issue with the health claims of a keto diet. Earlier tcalcium citrate and magnesium glycinatehis year, researchers found that despite encouraging immediate weight loss, low-carb diets like the keto plan can increase rates of mortality. Elsewhere, researchers identified links between both high-protein diets and higher risks of heart failure, particularly for men, and Type 2 diabetes. Whether the iron fumarate syrupgrowing demand will take into account the potential health risks of a keto diet has yet to be seen. The market shows few signs of slowing down for noaor magnesium bisglycinatew. Analysts predict that by 2023 the market for keto products could reach a CAGR of 4.2% globally, though North America will continue to hold thpopular sleep supplementse largest share of the market.